Frequently asked questions
Everything you need to know about advertising on, or hosting, WE.RUN.ADS digital E-ink displays. Still have a question? Get in touch and we will help.
What is WE.RUN.ADS? +
WE.RUN.ADS is a digital advertising network built on E-ink displays placed in premium venues — event halls, cinemas, sports venues, and bars. A cloud bidding platform lets advertisers target specific audiences, update creatives over the air, and track real performance.
How are E-ink displays better than paper posters? +
Paper posters are expensive to produce, impossible to change once printed, and offer no way to measure performance. Our E-ink displays update instantly over the air, can show a different ad on every screen, include built-in metrics and traffic counters, and can change content multiple times per day for far higher ROI.
What audiences and locations can I target? +
You can target by venue type (event halls, cinemas, sports venues, bars and nightlife), by specific location, by day and time, and by demographic filters such as gender. Because every event and venue attracts a different crowd, you can match your message to exactly who is present.
What is the minimum runtime for a campaign? +
Campaigns can run for as little as one day, so you can advertise around a single event and scale up from there. Over-the-air updates mean there are no printing or installation delays.
How is performance tracked? +
Every display reports real-time traffic data and metrics. Each placement can carry a unique QR code, so you can A/B test creatives and attribute responses directly to a screen, venue, or campaign.
How much does it cost, and what is the commission? +
Pricing is flexible: you bid on premium slots through our cloud platform, with bulk discounts available. Advertisers pay an 18.5% commission. Venue owners receive an 8% discount on network ads and can use the screens for their own promotions.
I own a venue — how do I host displays and earn revenue? +
Venue owners earn higher revenue per square metre as hands-off passive income, can run their own ads on the screens, and receive a discount on network advertising. Get in touch and we will walk you through partnering with WE.RUN.ADS.